JOY JOHNSON,
Sarah was very kind and answered any…
Sarah was very kind and answered any questions and told me about the products and how to use them
Purple colour correction meets PAP whitening. Two technologies in one strip, 30-60 minutes per session.
PEROXIDE-FREE FORMULA
MADE IN FDA-REGISTERED FACILITIES
PAP FORMULA
30-DAY MONEY BACK GUARANTEE
Clinicians' Choice
428 clinicians share this on FrontrowMD without compensation.
Founded in 2018, DR.DENT was built around one idea: whitening does not have to mean peroxide. Our range is formulated with PAP, a whitening active that is the subject of peer-reviewed dentistry research.
Our Mission
At-home oral care that is simple to use and clear about what goes into it. Peroxide out, PAP in, designed as a daily routine rather than a one-off fix.
Quality & Ethics
Our formulas are vegan and cruelty-free, made in FDA-registered facilities, and assessed for cosmetic safety before they go on sale.
Oral care you can trust.
DR.DENT's Purple Whitening Strips do two things at once. The purple colour-correcting formula uses colour theory to visually neutralise yellow tones on contact. Underneath, the PAP whitening ingredient gets to work on the surface stains that build up from coffee, wine, tea, and everything else. 30-60 minutes per session. No gels, no trays, no LED device needed.
Purple Colour Correction: The purple formula visually neutralises yellow tones on contact using colour theory. Purple sits opposite yellow on the colour wheel.
PAP Whitening Formula: While the colour correction works on the surface, PAP targets the stain compounds underneath. Two approaches in one strip.
Flexible, No-Slip Fit: The strips mould to your teeth and stay put for the full session. No repositioning, no sliding.
No Equipment Needed: Peel, apply, wait, remove. No LED device, no gels, no mouth trays. The simplest format for at-home whitening.
1. Peel & Apply: Gently press the strip onto clean, dry teeth.
2. Wait 30-60 Minutes: Leave the strips on while you go about your day.
3. Remove & Rinse: Discard the strip and rinse any residue.
4. Repeat: Use once daily. Most people use them for 7 consecutive days, then as needed for maintenance.
PAP is the whitening active that newer strips have moved to. Peroxide-free, and the subject of peer-reviewed dentistry research. If peroxide is the reason you have avoided whitening strips, this is the other route.
What's in the formula:
PAP Whitening Complex - Oxidises the compounds that cause surface discolouration. The active whitening ingredient in every strip.
Purple Colour-Correcting Formula - Uses colour theory to visually neutralise yellow tones. Purple opposes yellow on the colour wheel, so the tint counteracts yellowness on contact.
Coconut Oil - High in lauric acid. Included as part of the strip formula for its well-documented oral care properties.
Menthol - Leaves a clean, fresh feeling after each session.
We’re committed to your confidence. If you’re not 100% satisfied, we’ll issue a full refund—no questions asked. Have questions? Our friendly support team is here to help.
DR.DENT Premium Teeth Whitening Strips are peroxide-free whitening strips powered by two fruit enzymes, papain from papaya and bromelain from pineapple. Instead of bleaching, the enzymes work on the thin protein film where everyday coffee, tea, and wine staining settles. Press a strip onto clean, dry teeth, wear it for 30 to 60 minutes, peel it off. No tray, no gel, no LED, and it stays put while you shower or commute. Each box holds 42 strips (21 sessions), a mouth opener, a shade guide, and instructions. The rest of the formula is glycerin, sea salt, and coconut, sage, and lemon peel oils. No hydrogen peroxide, no carbamide peroxide. Daily for up to two weeks, then a break. Vegan, made in an FDA-registered facility. For adults and over-16s.
Brush & Rinse Duo Bundle
$43.00
Crystal X Teeth Whitening Powder
$20.00
Day and Night Teeth Whitening Toothpaste
$17.00
Purple Care Bundle
$65.00
Purple Mouthwash
$27.00
Purple Mouthwash (Free Gift)
$27.00
Purple Toothpaste Tablets (Free Gift)
$27.00
Purple Toothpaste Tablets | Hydroxyapatite + PAP
$27.00
Purple Whitening Strips
$33.00Powered by ReelUp
The purple formula uses colour theory to visually neutralise yellow tones on contact. It's the same principle hair stylists use with purple shampoo on blonde hair.
While the purple works on the surface, PAP oxidises the stain compounds underneath. Two technologies working on discolouration from different angles.
21 sessions worth of strips in every pack. Enough for a full course and maintenance sessions after.
These strips combine two technologies. The purple colour-correcting formula visually neutralises yellow tones using colour theory. The PAP whitening ingredient works on the stain compounds that build up from coffee, tea, wine, and daily life. No peroxide, no LED device required, no trays.
Flexible strips that mould to your teeth for even coverage. They stay in place for the full 30-60 minute session without repositioning.
Purple colour correction for visual neutralisation of yellow tones, plus PAP for working on underlying stain compounds. Two approaches in one strip.
Peel, apply, wait 30-60 minutes, remove. No gels to measure, no trays to boil, no device to charge.
See how we compare to the alternatives
| Feature | DR.DENT | Typical Alternatives |
|---|---|---|
| Whitening Ingredient PAP is the whitening active in every DR.DENT strip. It is peroxide-free and the subject of peer-reviewed dentistry research. | PAP (no peroxide) | Hydrogen peroxide or carbamide peroxide |
| Colour Correction Purple sits opposite yellow on the colour wheel. The purple tint visually counteracts yellow tones the moment the strip is applied. | Purple formula neutralises yellow tones on contact | Not included |
| Daily Routine A daily-wear strip needs no tray, no gel and no light. Press it on, wear it for 30 to 60 minutes while you get ready, peel it off. | One strip, 30 to 60 minutes, no device | Trays, gels or an LED light |
| Money-Back Guarantee Not every oral care brand offers a satisfaction guarantee. A 30-day money-back guarantee lets you try the strips with nothing to lose. | 30-day full refund | Varies |
| Manufacturing Our products are manufactured in FDA-registered facilities with ISO 22716 quality certification. | FDA-registered, quality-certified facilities | Varies by brand |
Clinician Reviews
Clinicians can receive product samples and are never compensated to submit evaluations.
†This clinician wants to clarify that larger-scale research to support their product claims is still developing. These statements have not been reviewed by the FDA and are not intended to be medical advice.
Excellent
Rated 4.3 / 5 based on 1,078 reviews on
Showing our 4 & 5 star reviews
JOY JOHNSON,
Sarah was very kind and answered any questions and told me about the products and how to use them
Debbie Brown,
Customer service is awesome 👌
Elaine,
I love these strips because they have improved the colour of my teeth and given me more confidence!
They are simple to use and the result is worth a 30-45 minute wait!
David maclachlan,
Great product very pleased with results ..
Reply from DR.DENT
Hi David,
Thank you so much for your wonderful five-star review! We're delighted to hear that you're pleased with your DR.DENT product and, most importantly, the results you're seeing.
It's always lovely to know that our customers are enjoying their whitening experience. To help maintain your results, we recommend avoiding coffee or tea for an hour after whitening.
We really appreciate you taking the time to share your feedback. Enjoy your brighter smile!
Best regards,
Nicole
DR.DENT Customer Service
Consumer,
Good stuff quick delivery
Reply from DR.DENT
Hi there,
Thank you for your lovely five-star review! We're so pleased to hear that you're happy with your DR.DENT products and that your order arrived quickly.
We know how important a smooth delivery experience is, so it's wonderful to hear everything went well.
We hope you continue enjoying your products and having a positive experience with us. Thank you again for choosing DR.DENT and taking the time to share your kind feedback!
Best regards,
Nicole
DR.DENT Customer Service
Jessy,
Very easy and convenient to use, purple mouthwash does help cancelling the yellow, I get compliments on my whiter teeth!!!
Reply from DR.DENT
Hi Jessy,
Thank you so much for your fantastic review! We're thrilled to hear that you're enjoying our purple mouthwash and finding it so easy to fit into your daily routine.
It's especially lovely to hear that you've noticed a difference in the appearance of your teeth and are even receiving compliments on your smile!
A little tip is to rinse with water after having coffee or tea to help keep your smile looking fresh.
We're so happy you're enjoying your experience with DR.DENT. Thank you for sharing it with us!
Best regards,
Nicole
DR.DENT Customer Service
Amber Taylor,
The company is very accomodating and easy to access.
Reply from DR.DENT
Hi Amber,
Thank you so much for your lovely five-star review! We're delighted to hear that you've found our team accommodating and easy to reach.
Making sure our customers feel comfortable asking questions and getting the support they need is something we really care about.
It's wonderful to know that we've made your experience a positive one. We truly appreciate your kind words and the time you've taken to share them.
Thank you for choosing DR.DENT. We're always happy to help and hope you continue enjoying your experience with us!
Best regards,
Nicole
DR.DENT Customer Service
Kevin O. Dill,
Keeping me in the loop regarding my order.
Reply from DR.DENT
Hi Kevin,
Thank you for your kind four-star review! We're really pleased to hear that you've appreciated being kept informed about your order.
We know how reassuring it is to receive clear updates, and we're glad our communication has made your experience a positive one.
We hope everything continues smoothly and that you enjoy your DR.DENT products once they arrive.
Your feedback means a lot to us, and we appreciate you taking the time to share it. Thank you for choosing DR.DENT!
Best regards,
Nicole
DR.DENT Customer Service
Robert,
It was great
Reply from DR.DENT
Hi Robert,
Thank you so much for your lovely review! We're really happy to hear that you've had a great experience with DR.DENT.
It's always encouraging to receive positive feedback from our customers, and we're pleased that we've made a good impression.
We hope you continue enjoying our products and that they remain a welcome part of your daily routine.
We truly appreciate you taking the time to leave us four stars. Thank you again for your support and for choosing DR.DENT!
Best regards,
Nicole
DR.DENT Customer Service
Isaac,
Love the personal attention
Reply from DR.DENT
Hi Isaac,
Thank you so much for your wonderful five-star review! We're delighted to hear that you've appreciated the personal attention from our team.
We always want our customers to feel listened to, valued and properly supported, so your feedback really means a lot.
It's lovely to know that the care you've received has made such a positive difference to your experience.
Thank you for taking the time to recognise our efforts and for choosing DR.DENT. We truly appreciate your support and look forward to helping you again whenever needed!
Best regards,
Nicole
DR.DENT Customer Service
Alison Leclair,
Great communication
Reply from DR.DENT
Hi Alison,
Thank you so much for your lovely five-star review! We're really pleased to hear that you've been happy with our communication.
We know how important it is to feel informed and supported, whether you're placing an order or simply have a question about our products.
It's wonderful to know that our team has made your experience a positive one.
We genuinely appreciate you taking the time to share your feedback. Thank you for choosing DR.DENT, and we hope you continue having a great experience with us!
Best regards,
Nicole
DR.DENT Customer Service
Lindsey Watkins,
Sarah checked in with me to verify details and offer additional info and a discount code! Wonderful customer service!
Reply from DR.DENT
Hi Lindsey,
Thank you so much for your wonderful five-star review! We're delighted to hear that Sarah made such a positive impression on you.
It's lovely to know that she took the time to check your details, provide helpful information and make sure you felt supported throughout your experience.
We'll be sure to pass your kind words on to Sarah. We're certain she'll be pleased to know her efforts were appreciated!
Thank you again for recognising our team and for choosing DR.DENT. We truly value your support and hope you continue enjoying your experience with us.
Best regards,
Nicole
DR.DENT Customer Service
Shawn,
It was very minty and refreshing and really did make a huge difference
Reply from DR.DENT
Hi Shawn,
Thank you so much for your lovely feedback! We're delighted to hear that you found the product refreshing and that you've noticed such a positive difference.
It's always wonderful to know our customers are enjoying their experience with DR.DENT. We really appreciate you taking the time to share your results with us.
Best regards,
Nicole
DR.DENT Customer Service
Patsi Whelan-archer,
Good product
Reply from DR.DENT
Hi Patsi,
Thank you for your lovely five-star review! We're so pleased to hear that you're happy with your DR.DENT product.
Your support really means a lot to our team, and we hope you continue enjoying it as part of your daily routine.
We truly appreciate you taking a moment to share your experience with us.
Best regards,
Nicole
DR.DENT Customer Service
Sydney Grisier,
Order was quick and as describes.
Reply from DR.DENT
Hi Sydney,
Thank you so much for your kind review! We're really pleased to hear that your order arrived quickly and that everything was just as described.
We always want the experience to be simple and straightforward from start to finish, so it's lovely to know that was the case for you.
Thank you again for choosing DR.DENT!
Best regards,
Nicole
DR.DENT Customer Service
So easy to use and actually enjoyable. The taste is mild and fresh, which makes me want to stick with it.
No pain or tingling, which is rare for whitening. Definitely gentle.
No sensitivity at all and my smile looks great. Definitely something I’ll recommend to friends.
I was skeptical, but results showed fast. I drink coffee daily and had zero sensitivity. Strips stay put and peel off clean. Feels like a smart buy.
Works better than the expensive kit I got from my dentist. I’ll be buying again.
What stood out to me is how gentle it feels. No pain, no irritation, just a clear improvement.