JOY JOHNSON,
Sarah was very kind and answered any…
Sarah was very kind and answered any questions and told me about the products and how to use them
Purple hydroxyapatite toothpaste tablets that deliver the mineral your enamel is already made of, with PAP and a tone-correcting tint. 90 chewable tablets per tin.
FLUORIDE-FREE FORMULA
SLS-FREE, NO MICROPLASTICS
VEGAN, CRUELTY-FREE
90 TABLETS
Founded in 2018, DR.DENT was built around one idea: whitening does not have to mean peroxide. Our range is formulated with PAP, a whitening active that is the subject of peer-reviewed dentistry research.
Our Mission
At-home oral care that is simple to use and clear about what goes into it. Peroxide out, PAP in, designed as a daily routine rather than a one-off fix.
Quality & Ethics
Our formulas are vegan and cruelty-free, made in FDA-registered facilities, and assessed for cosmetic safety before they go on sale.
Oral care you can trust.
DR.DENT Purple Toothpaste Tablets replace the tube with a concentrated, water-free tablet. Built around hydroxyapatite, the mineral that makes up most of your enamel.
Chew one tablet until it forms a paste, wet your brush, and brush as normal for two minutes. The purple tint cancels yellow tones as you brush, while PAP targets everyday surface staining.
No tube, no water filler, no fluoride.
Hydroxyapatite Active: The same mineral that makes up most of your enamel. A fluoride-free way to look after your teeth every day.
Purple Tone Correction: A purple tint uses colour theory to cancel yellow tones as you brush, so your smile looks brighter the moment you rinse.
PAP Inside: The same surface-stain active in our whitening strips, formulated to target the staining you pick up from coffee, tea, and wine.
Tin, Not Tube: A sealed metal tin keeps tablets dry and fresh. No plastic, no water filler, no microplastics. The format itself is an upgrade.
1. Chew: Pop one tablet in your mouth and chew until it forms a paste with your saliva.
2. Brush: Wet your toothbrush and brush as normal for two minutes.
3. Spit & Rinse: Spit out and rinse with water.
4. Repeat: Use one tablet morning and evening as part of your daily routine.
97% of your enamel is hydroxyapatite, and the active in every tablet is the same mineral. The purple does something different.
Purple and yellow sit opposite each other on the colour wheel. As you brush, the purple tint meets yellow-toned teeth and visually cancels the yellowness, so your smile looks brighter on contact. It's the same principle as purple shampoo for blonde hair. No bleaching, nothing stripped from your enamel.
Underneath, PAP targets the everyday surface staining you pick up from coffee, tea, and wine. The tint rinses away. What stays is a cleaner, brighter-looking smile.
What's in the formula:
Hydroxyapatite - The same mineral that makes up most of your enamel. Originally researched by NASA, used in Japanese toothpaste for over 40 years.
PAP - The surface-stain active also used in our whitening strips. Formulated to target everyday staining from coffee, tea, and wine.
Xylitol - A naturally derived sweetener that doesn't feed the bacteria that cause cavities.
Sodium Bicarbonate - A gentle, polishing clean.
Plus Calcium Carbonate for a mild polish and a peppermint and spearmint blend for a cool, fresh finish.
We’re committed to your confidence. If you’re not 100% satisfied, we’ll issue a full refund—no questions asked. Have questions? Our friendly support team is here to help.
Built around hydroxyapatite, the mineral that makes up 97% of enamel. Fluoride-free daily care.
A purple tint cancels yellow tones as you brush, while PAP targets everyday surface staining.
One tablet per brush, morning and night. Concentrated, water-free, in a sealed metal tin.
A toothpaste rebuilt from scratch. Concentrated into a water-free tablet, built around the mineral your enamel is mostly made of, with a purple tint and PAP doing the brightening work on the surface. No tube, no fluoride, no microplastics.
The mineral that makes up most of your enamel. Biomimetic, which means it's closely matched to your teeth's own structure.
Colour theory, not bleach. The purple tint cancels yellow tones on contact, the same way purple shampoo works on blonde hair.
The active from our whitening strips, formulated to target the staining you pick up from coffee, tea, and wine.
No water, no plastic tube. A full dose in one tablet, in a sealed metal tin, not a single-use plastic tube.
Excellent
Rated 4.3 / 5 based on 1,078 reviews on
Showing our 4 & 5 star reviews
JOY JOHNSON,
Sarah was very kind and answered any questions and told me about the products and how to use them
Debbie Brown,
Customer service is awesome 👌
Elaine,
I love these strips because they have improved the colour of my teeth and given me more confidence!
They are simple to use and the result is worth a 30-45 minute wait!
David maclachlan,
Great product very pleased with results ..
Reply from DR.DENT
Hi David,
Thank you so much for your wonderful five-star review! We're delighted to hear that you're pleased with your DR.DENT product and, most importantly, the results you're seeing.
It's always lovely to know that our customers are enjoying their whitening experience. To help maintain your results, we recommend avoiding coffee or tea for an hour after whitening.
We really appreciate you taking the time to share your feedback. Enjoy your brighter smile!
Best regards,
Nicole
DR.DENT Customer Service
Consumer,
Good stuff quick delivery
Reply from DR.DENT
Hi there,
Thank you for your lovely five-star review! We're so pleased to hear that you're happy with your DR.DENT products and that your order arrived quickly.
We know how important a smooth delivery experience is, so it's wonderful to hear everything went well.
We hope you continue enjoying your products and having a positive experience with us. Thank you again for choosing DR.DENT and taking the time to share your kind feedback!
Best regards,
Nicole
DR.DENT Customer Service
Jessy,
Very easy and convenient to use, purple mouthwash does help cancelling the yellow, I get compliments on my whiter teeth!!!
Reply from DR.DENT
Hi Jessy,
Thank you so much for your fantastic review! We're thrilled to hear that you're enjoying our purple mouthwash and finding it so easy to fit into your daily routine.
It's especially lovely to hear that you've noticed a difference in the appearance of your teeth and are even receiving compliments on your smile!
A little tip is to rinse with water after having coffee or tea to help keep your smile looking fresh.
We're so happy you're enjoying your experience with DR.DENT. Thank you for sharing it with us!
Best regards,
Nicole
DR.DENT Customer Service
Amber Taylor,
The company is very accomodating and easy to access.
Reply from DR.DENT
Hi Amber,
Thank you so much for your lovely five-star review! We're delighted to hear that you've found our team accommodating and easy to reach.
Making sure our customers feel comfortable asking questions and getting the support they need is something we really care about.
It's wonderful to know that we've made your experience a positive one. We truly appreciate your kind words and the time you've taken to share them.
Thank you for choosing DR.DENT. We're always happy to help and hope you continue enjoying your experience with us!
Best regards,
Nicole
DR.DENT Customer Service
Kevin O. Dill,
Keeping me in the loop regarding my order.
Reply from DR.DENT
Hi Kevin,
Thank you for your kind four-star review! We're really pleased to hear that you've appreciated being kept informed about your order.
We know how reassuring it is to receive clear updates, and we're glad our communication has made your experience a positive one.
We hope everything continues smoothly and that you enjoy your DR.DENT products once they arrive.
Your feedback means a lot to us, and we appreciate you taking the time to share it. Thank you for choosing DR.DENT!
Best regards,
Nicole
DR.DENT Customer Service
Robert,
It was great
Reply from DR.DENT
Hi Robert,
Thank you so much for your lovely review! We're really happy to hear that you've had a great experience with DR.DENT.
It's always encouraging to receive positive feedback from our customers, and we're pleased that we've made a good impression.
We hope you continue enjoying our products and that they remain a welcome part of your daily routine.
We truly appreciate you taking the time to leave us four stars. Thank you again for your support and for choosing DR.DENT!
Best regards,
Nicole
DR.DENT Customer Service
Isaac,
Love the personal attention
Reply from DR.DENT
Hi Isaac,
Thank you so much for your wonderful five-star review! We're delighted to hear that you've appreciated the personal attention from our team.
We always want our customers to feel listened to, valued and properly supported, so your feedback really means a lot.
It's lovely to know that the care you've received has made such a positive difference to your experience.
Thank you for taking the time to recognise our efforts and for choosing DR.DENT. We truly appreciate your support and look forward to helping you again whenever needed!
Best regards,
Nicole
DR.DENT Customer Service
Alison Leclair,
Great communication
Reply from DR.DENT
Hi Alison,
Thank you so much for your lovely five-star review! We're really pleased to hear that you've been happy with our communication.
We know how important it is to feel informed and supported, whether you're placing an order or simply have a question about our products.
It's wonderful to know that our team has made your experience a positive one.
We genuinely appreciate you taking the time to share your feedback. Thank you for choosing DR.DENT, and we hope you continue having a great experience with us!
Best regards,
Nicole
DR.DENT Customer Service
Lindsey Watkins,
Sarah checked in with me to verify details and offer additional info and a discount code! Wonderful customer service!
Reply from DR.DENT
Hi Lindsey,
Thank you so much for your wonderful five-star review! We're delighted to hear that Sarah made such a positive impression on you.
It's lovely to know that she took the time to check your details, provide helpful information and make sure you felt supported throughout your experience.
We'll be sure to pass your kind words on to Sarah. We're certain she'll be pleased to know her efforts were appreciated!
Thank you again for recognising our team and for choosing DR.DENT. We truly value your support and hope you continue enjoying your experience with us.
Best regards,
Nicole
DR.DENT Customer Service
Shawn,
It was very minty and refreshing and really did make a huge difference
Reply from DR.DENT
Hi Shawn,
Thank you so much for your lovely feedback! We're delighted to hear that you found the product refreshing and that you've noticed such a positive difference.
It's always wonderful to know our customers are enjoying their experience with DR.DENT. We really appreciate you taking the time to share your results with us.
Best regards,
Nicole
DR.DENT Customer Service
Patsi Whelan-archer,
Good product
Reply from DR.DENT
Hi Patsi,
Thank you for your lovely five-star review! We're so pleased to hear that you're happy with your DR.DENT product.
Your support really means a lot to our team, and we hope you continue enjoying it as part of your daily routine.
We truly appreciate you taking a moment to share your experience with us.
Best regards,
Nicole
DR.DENT Customer Service
Sydney Grisier,
Order was quick and as describes.
Reply from DR.DENT
Hi Sydney,
Thank you so much for your kind review! We're really pleased to hear that your order arrived quickly and that everything was just as described.
We always want the experience to be simple and straightforward from start to finish, so it's lovely to know that was the case for you.
Thank you again for choosing DR.DENT!
Best regards,
Nicole
DR.DENT Customer Service
See how we compare to the alternatives
| Feature | DR.DENT | Typical Alternatives |
|---|---|---|
| Fluoride-free Most toothpaste uses fluoride. Hydroxyapatite is a fluoride-free alternative, and it's the mineral your enamel is mostly made of. | Yes | Rarely |
| No microplastics Some toothpaste contains tiny plastic particles. Tablet formats are typically made without them. | Yes | Often not |
| SLS-free SLS (Sodium Lauryl Sulfate) is the foaming agent in most toothpaste. It's the same detergent used in shampoo and dish soap, and is linked to canker sores, dry mouth, and disrupted taste in some users. SLS-free formulas tend to be milder on the mouth. | Yes | Often not |
| Will it work? | Removes all stains | One-size-fits-all |
| Water-free, concentrated Standard toothpaste is mostly water. Removing it means a concentrated dose and no need for a plastic tube to hold the liquid. | Yes | No |
| Plastic-free tin A plastic tube is single-use. A sealed metal tin keeps your tablets dry and protected. | Yes | Not |
| Purple tone-correcting tint Standard toothpaste doesn't tone-correct. A purple tint uses colour theory to cancel yellow tones as you brush. | Yes | No |